The importance of good content cannot be underestimated when creating or upgrading your small business website. For a start, content plays a huge part in search engine optimisation (SEO), helping search engines decide who to send your way. Once people have arrived at your site, your content convinces them to buy from you. And if […]
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Are you making these six mistakes with your website design?
Your website may look great but many people make simple mistakes when designing their websites. Is your website attracting viewers and converting them into customers? Or are they clicking away within seconds of arriving on your home page? It can be bewildering when you have an attractive site that isn’t working in the way you […]
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What is the difference between a website and a domain?
Do you know the difference between a website and a domain? Are you ready to take the plunge and get your small business online? If you’ve never had an internet presence before, you might run across some unfamiliar terminology in the process of creating your website. Therefore, it’s a good idea to brush up on […]
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Seven ways to make money from your website
Whether you have a blog that you started as a hobby, or a page to help people find your small business online, there may be extra ways in which your website can make you money. Here are a few suggestions on how to monetise your site: Sell advertising space By allowing companies like Google to […]
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Should I outsource my website or go DIY?
In New Zealand, DIY is part of our DNA, but does that count when building a website? Since wartime, when resources were scarce and importing something took months, we’ve been a nation willing to roll up our sleeves and cobble something together ourselves. But is this the right approach when it comes to your small […]
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