Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]
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How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
Read MoreAre you making these six mistakes with your website design?
Your website may look great but many people make simple mistakes when designing their websites. Is your website attracting viewers and converting them into customers? Or are they clicking away within seconds of arriving on your home page? It can be bewildering when you have an attractive site that isn’t working in the way you […]
Read MoreWhat is the difference between a website and a domain?
Do you know the difference between a website and a domain? Are you ready to take the plunge and get your small business online? If you’ve never had an internet presence before, you might run across some unfamiliar terminology in the process of creating your website. Therefore, it’s a good idea to brush up on […]
Read MoreShould I outsource my website or go DIY?
In New Zealand, DIY is part of our DNA, but does that count when building a website? Since wartime, when resources were scarce and importing something took months, we’ve been a nation willing to roll up our sleeves and cobble something together ourselves. But is this the right approach when it comes to your small […]
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