Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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Is letterbox marketing still effective in 2021?
For decades, sending printed material through the mail has been a popular form of marketing for small businesses. You’d think that the rapid rise in digital communications would have rendered snail mail marketing obsolete – but has it? Actually, research shows that direct mail marketing performs extremely well. In the US, the Data and Marketing […]
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