Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]Read More
Domains are the basic building blocks for all online services. You need a domain if you want to setup a website or online business or a personal email address.
Do I need to register for GST?
GST is a tax that’s added to most goods and services sold in New Zealand. It was introduced in 1986 at a rate of 10% as part of the “Rogernomics” reforms under Minister of Finance Roger Douglas. The GST rate rose to 12.5% in 1989 and 15% in 2010, where it has remained ever since. […]Read More
What is dropshipping, and should you do it?
Dropshipping is a way of selling products online without needing to buy or store any inventory. Instead, you pass customer orders directly to your supplier, who packs and ships the goods on your behalf. Is dropshipping right for you? Let’s examine the pros and cons. Pro: Low set-up and operating costs Because you don’t need […]Read More
Which eCommerce platform is best for my online store?
Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]Read More
How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]Read More