Website Copywriting – The thing your customers want you to answer

Regardless of whether your small business is selling products or services copywriting is important, there’s one question that the majority of your customers want you to answer.  “What’s in it for me?” When you’re writing content for your website, keeping this question front of mind will help you produce website copy that generates sales. The […]

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What is dropshipping, and should you do it?

Dropshipping is a way of selling products online without needing to buy or store any inventory. Instead, you pass customer orders directly to your supplier, who packs and ships the goods on your behalf. Is dropshipping right for you? Let’s examine the pros and cons. Pro: Low set-up and operating costs Because you don’t need […]

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Which eCommerce platform is best for my online store?

Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on.  Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]

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How to do a SWOT analysis on your business idea

SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them.  Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]

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How to offer online consultations on your website

Online consultations are no longer just a thing of the future. One silver lining to come from the last couple of years is that people have become much more comfortable meeting virtually. If you run a consulting business, this is good news. Whereas before, your reach may have been limited to local customers and in-person […]

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