How to do a SWOT analysis on your business idea

SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them.  Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]

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How to offer online consultations on your website

Online consultations are no longer just a thing of the future. One silver lining to come from the last couple of years is that people have become much more comfortable meeting virtually. If you run a consulting business, this is good news. Whereas before, your reach may have been limited to local customers and in-person […]

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Should I outsource my website or go DIY?

In New Zealand, DIY is part of our DNA, but does that count when building a website? Since wartime, when resources were scarce and importing something took months, we’ve been a nation willing to roll up our sleeves and cobble something together ourselves. But is this the right approach when it comes to your small […]

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What should I look for in a web partner?

Whether you have a brick-and-mortar store or your business is entirely online, your website is an invaluable marketing tool, so naturally, a web partner is important. A 2019 GE shopper research study found that 81% of people do research online before making a purchase.  But simply having a website isn’t good enough – it has […]

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