Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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Website Copywriting – The thing your customers want you to answer
Regardless of whether your small business is selling products or services copywriting is important, there’s one question that the majority of your customers want you to answer. “What’s in it for me?” When you’re writing content for your website, keeping this question front of mind will help you produce website copy that generates sales. The […]
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Which eCommerce platform is best for my online store?
Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]
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How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
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How to do a SWOT analysis on your business idea
SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them. Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]
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