Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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Which eCommerce platform is best for my online store?
Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]
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What’s the best kind of website for my small business?
So, which type of website should you choose for your small business? It doesn’t take much time browsing the internet to realise that not all websites are created equal. Web design is not a one-size-fits-all solution. The type of website you choose has a huge effect on how your customers interact with your business. Below, […]
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