Website Copywriting – The thing your customers want you to answer

Regardless of whether your small business is selling products or services copywriting is important, there’s one question that the majority of your customers want you to answer.  “What’s in it for me?” When you’re writing content for your website, keeping this question front of mind will help you produce website copy that generates sales. The […]

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What is dropshipping, and should you do it?

Dropshipping is a way of selling products online without needing to buy or store any inventory. Instead, you pass customer orders directly to your supplier, who packs and ships the goods on your behalf. Is dropshipping right for you? Let’s examine the pros and cons. Pro: Low set-up and operating costs Because you don’t need […]

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Which eCommerce platform is best for my online store?

Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on.  Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]

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