Regardless of whether your small business is selling products or services copywriting is important, there’s one question that the majority of your customers want you to answer. “What’s in it for me?” When you’re writing content for your website, keeping this question front of mind will help you produce website copy that generates sales. The […]
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How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
Read MoreHow to find content ideas for your small business website
The importance of good content cannot be underestimated when creating or upgrading your small business website. For a start, content plays a huge part in search engine optimisation (SEO), helping search engines decide who to send your way. Once people have arrived at your site, your content convinces them to buy from you. And if […]
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Ten easy tips for a successful WordPress blog
Looking to start a blog? There’s a reason that 30% of the internet runs on WordPress. It’s a powerful tool that enables anyone to set up a professional-looking website quickly and start publishing content. In fact, thousands of people do it every day. Sources suggest that there are over 500 million blogs online, publishing around […]
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Why isn’t my website showing up on Google?
Having an online presence is crucial for any small business. Depending on which survey you read, between 60% and 95% of consumers google search for products or services online before they buy. So if you’re not showing up in their searches, you’re missing out on vital business. How do you fix this? Well, first, you […]
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