Who doesn’t love a sale? But should you be discounting your products or services this season? In 1886, Coca-Cola inventor John Pemberton had so much trouble selling his new drink that his bookkeeper started handing out tickets for free samples. Pemberton was not happy about the extravagance. But soon after, Atlanta businessman Asa Candler, who […]
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Website Copywriting – The thing your customers want you to answer
Regardless of whether your small business is selling products or services copywriting is important, there’s one question that the majority of your customers want you to answer. “What’s in it for me?” When you’re writing content for your website, keeping this question front of mind will help you produce website copy that generates sales. The […]
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What is dropshipping, and should you do it?
Dropshipping is a way of selling products online without needing to buy or store any inventory. Instead, you pass customer orders directly to your supplier, who packs and ships the goods on your behalf. Is dropshipping right for you? Let’s examine the pros and cons. Pro: Low set-up and operating costs Because you don’t need […]
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Which eCommerce platform is best for my online store?
Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]
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How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
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