Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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Email addresses are one of the main methods of communication in the digital age and can be customised using your own domain name.
What is the difference between a website and a domain?
Do you know the difference between a website and a domain? Are you ready to take the plunge and get your small business online? If you’ve never had an internet presence before, you might run across some unfamiliar terminology in the process of creating your website. Therefore, it’s a good idea to brush up on […]
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Should I outsource my website or go DIY?
In New Zealand, DIY is part of our DNA, but does that count when building a website? Since wartime, when resources were scarce and importing something took months, we’ve been a nation willing to roll up our sleeves and cobble something together ourselves. But is this the right approach when it comes to your small […]
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How much does it cost to run a website?
Having a website is vital for any small business but how much does it cost? While you do need to outlay a bit of money, it might not cost you as much as you think to create and maintain a stylish online presence. Here’s a breakdown of the costs you can expect to encounter. The […]
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Should I build a mobile app?
Does your business need an app? According to Statista, more than half of all web traffic is via mobile1. And, in many cases, apps are easier to use on mobile devices than websites. Here are some questions you should ask before jumping into the app development deep end. Is your current website optimised for mobile? […]
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