Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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What is dropshipping, and should you do it?
Dropshipping is a way of selling products online without needing to buy or store any inventory. Instead, you pass customer orders directly to your supplier, who packs and ships the goods on your behalf. Is dropshipping right for you? Let’s examine the pros and cons. Pro: Low set-up and operating costs Because you don’t need […]
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What is the difference between a website and a domain?
Do you know the difference between a website and a domain? Are you ready to take the plunge and get your small business online? If you’ve never had an internet presence before, you might run across some unfamiliar terminology in the process of creating your website. Therefore, it’s a good idea to brush up on […]
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Seven ways to make money from your website
Whether you have a blog that you started as a hobby, or a page to help people find your small business online, there may be extra ways in which your website can make you money. Here are a few suggestions on how to monetise your site: Sell advertising space By allowing companies like Google to […]
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What are plugins, and how do I choose the best ones for my site?
What’s all the fuss about website plugins? Behind every website sits thousands of lines of code that dictate not only what it looks like but how it works. Once upon a time, if you wanted to add functionality to a site, you’d have to know how to update that code, or pay someone to do […]
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