For decades, sending printed material through the mail has been a popular form of marketing for small businesses. You’d think that the rapid rise in digital communications would have rendered snail mail marketing obsolete – but has it? Actually, research shows that direct mail marketing performs extremely well. In the US, the Data and Marketing […]
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Why has my email been blacklisted?
You’ve probably put a lot of time and effort into building up your email marketing list. After all, it’s one of the most cost-effective ways of keeping your customers informed about your products, services, special offers, and other news. That’s why it’s so disappointing to discover that your carefully crafted emails aren’t reaching all of […]
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Best practices for your business email name
Your business email address might seem like a fairly utilitarian thing, but it’s actually an important element of your branding and marketing. After all, email is probably your best way to communicate directly and personally with your customers, and (according to a Litmus-Fluent survey) the first thing that 42% of them will look at when […]
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What are alias email addresses?
Have you noticed that you can reach us under hello@moreweb.nz, help@moreweb.nz as well as under support@moreweb.nz? These look like three different email addresses but they are actually the same. Emails sent to any of those three end up in the same mailbox. We call those alternative email addresses or alias mailboxes. This is not unusual. […]
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Difference Between a Domain and Email Address
Digital lingo can be confusing but today we are looking to answer the question: What is the difference between a domain name and an email address? We will use our contacts as an example. In the image above, the moreweb.nz part is the domain. The domain is like a phone number and will essentially always […]
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