Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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Sale season — pros and cons
Who doesn’t love a sale? But should you be discounting your products or services this season? In 1886, Coca-Cola inventor John Pemberton had so much trouble selling his new drink that his bookkeeper started handing out tickets for free samples. Pemberton was not happy about the extravagance. But soon after, Atlanta businessman Asa Candler, who […]
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Do I need to register for GST?
GST is a tax that’s added to most goods and services sold in New Zealand. It was introduced in 1986 at a rate of 10% as part of the “Rogernomics” reforms under Minister of Finance Roger Douglas. The GST rate rose to 12.5% in 1989 and 15% in 2010, where it has remained ever since. […]
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Website Copywriting – The thing your customers want you to answer
Regardless of whether your small business is selling products or services copywriting is important, there’s one question that the majority of your customers want you to answer. “What’s in it for me?” When you’re writing content for your website, keeping this question front of mind will help you produce website copy that generates sales. The […]
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What is dropshipping, and should you do it?
Dropshipping is a way of selling products online without needing to buy or store any inventory. Instead, you pass customer orders directly to your supplier, who packs and ships the goods on your behalf. Is dropshipping right for you? Let’s examine the pros and cons. Pro: Low set-up and operating costs Because you don’t need […]
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