Did you realise that the slower your website loads, the more customers you lose? According to a survey done in 2019 by digital agency Portent, the first five seconds of page load time has the highest impact on your conversion rates. In 2017, Google stated that as your website page load time increases from one […]
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Do I have to use Google Analytics, or are there other ways to see my website data?
What’s in the analytics? The day you publish your small business website is just the first step in your online journey – a journey of constant monitoring and refinement. Not only does your website give your customers a place to find and interact virtually with your business, but it also provides you with vital information […]
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What’s the best kind of website for my small business?
So, which type of website should you choose for your small business? It doesn’t take much time browsing the internet to realise that not all websites are created equal. Web design is not a one-size-fits-all solution. The type of website you choose has a huge effect on how your customers interact with your business. Below, […]
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Best practices for pricing your products and services
Deciding what to charge for your products or services is one of the most important decisions you need to make when running a business. Charge too much or too little, and you’ll either fail to attract customers or fail to turn a profit. In both cases, this could be a disaster. In this article, we’ll […]
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Email address and mailbox, what’s the difference?
You’d be hard-pressed today to find someone who doesn’t have an email address. Despite newer technologies vying for attention in the online workspace, 91% of organisations still use email for client communication, and 61% prefer it over other tools like Slack or Skype1. But how much do we know about how our email works? Here, […]
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