Marketing your small business is essential to help it grow and thrive. But unless you target your marketing at the right audience, it’s not likely to be effective. You can spend a lot of money getting your message out to the general masses. However, you’ll maximise your return on investment if you tailor your advertising […]
Read More
How to offer online consultations on your website
Online consultations are no longer just a thing of the future. One silver lining to come from the last couple of years is that people have become much more comfortable meeting virtually. If you run a consulting business, this is good news. Whereas before, your reach may have been limited to local customers and in-person […]
Read MoreHow to find content ideas for your small business website
The importance of good content cannot be underestimated when creating or upgrading your small business website. For a start, content plays a huge part in search engine optimisation (SEO), helping search engines decide who to send your way. Once people have arrived at your site, your content convinces them to buy from you. And if […]
Read More
Are you making these six mistakes with your website design?
Your website may look great but many people make simple mistakes when designing their websites. Is your website attracting viewers and converting them into customers? Or are they clicking away within seconds of arriving on your home page? It can be bewildering when you have an attractive site that isn’t working in the way you […]
Read More
Eight ways to make your website stand out from your competitors
How do you make your website stand out? The events of the last couple of years have driven more people than ever to shop online. As a result, businesses have been creating or upgrading their web presences, and the number of sites vying for your customers’ attention (and money) has likely soared. So, how do […]
Read More