With remote working becoming more and more popular video conferencing is becoming a must. It’s increasingly likely that not all of your team members will be in the office simultaneously. Getting everyone together for a staff meeting may not be as easy as it once was – unless you do it virtually. Thankfully, there are […]
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Which eCommerce platform is best for my online store?
Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]
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How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
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How to do a SWOT analysis on your business idea
SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them. Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]
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Marketing – How to identify your target market
Marketing your small business is essential to help it grow and thrive. But unless you target your marketing at the right audience, it’s not likely to be effective. You can spend a lot of money getting your message out to the general masses. However, you’ll maximise your return on investment if you tailor your advertising […]
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