How to do a SWOT analysis on your business idea

SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them.  Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]

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Marketing – How to identify your target market

Marketing your small business is essential to help it grow and thrive. But unless you target your marketing at the right audience, it’s not likely to be effective. You can spend a lot of money getting your message out to the general masses. However, you’ll maximise your return on investment if you tailor your advertising […]

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How to offer online consultations on your website

Online consultations are no longer just a thing of the future. One silver lining to come from the last couple of years is that people have become much more comfortable meeting virtually. If you run a consulting business, this is good news. Whereas before, your reach may have been limited to local customers and in-person […]

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How to find content ideas for your small business website

The importance of good content cannot be underestimated when creating or upgrading your small business website. For a start, content plays a huge part in search engine optimisation (SEO), helping search engines decide who to send your way. Once people have arrived at your site, your content convinces them to buy from you. And if […]

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