Starting a small business can be exciting, challenging, and terrifying in equal amounts. After all, success is not assured – the Ministry of Business, Innovation & Employment data shows that only 37% of the single-person businesses started in 2010 were still operating in 2016. While there is no perfect recipe to make your new business […]
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Social media alternatives to Facebook, Instagram and Pinterest
Nobody can deny that social media is a phenomenon – according to datareportal.com, there were 4.33 billion global social media users at the start of this year. That’s more than 55 per cent of the world’s population. But while social media use is ever-growing, so is people’s dissatisfaction about how giants such as Facebook are […]
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Best practices for your business email name
Your business email address might seem like a fairly utilitarian thing, but it’s actually an important element of your branding and marketing. After all, email is probably your best way to communicate directly and personally with your customers, and (according to a Litmus-Fluent survey) the first thing that 42% of them will look at when […]
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Six low-cost ways to grow your small business
Every small business faces the same challenge – growth on a tight budget. How do you reach your customers and compel them to act without spending vast amounts of money on marketing? Thankfully, there are plenty of tactics and resources to help you get ahead without a large initial investment, and we’ve compiled a few […]
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How to Engage with your Audience & Customers
Whether you are a lawnmower repair business, a boutique footwear company or a dog grooming enterprise you need to be thinking about and evolving ways to engage with your target market, through creating relevant content. For many SME business owners this can be a harrowing experience, as you are generally not in the business of content creation. […]
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