You’ve probably put a lot of time and effort into building up your email marketing list. After all, it’s one of the most cost-effective ways of keeping your customers informed about your products, services, special offers, and other news. That’s why it’s so disappointing to discover that your carefully crafted emails aren’t reaching all of […]
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Are free website builders any good? What they don’t tell you.
What they don’t tell you when it comes to free website building platforms. Are free website builders as good as they seem? Here’s what they don’t tell you. Starting a new business is expensive. You have a lot of initial costs and little (if any) turnover to cover them. It can be tempting to choose […]
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Six free ways to find SEO keyword ideas
Search engine optimisation (SEO) is the science of making your website show up in your customer’s Google searches. Basically, it’s predicting what groups of words they’re most likely to search with and making sure those words show up in key areas of your site, like your headings, subheadings and body copy. There are plenty of […]
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What are the legal benefits and pitfalls of operating as a Sole Trader or a Limited Liability trading company?
Sole Trader vs Limited If you are thinking about starting a business or going out on your own, one of the first questions you need to consider is how you will structure your affairs. This is important as each carries a different set of legal and financial obligations which can affect how your company evolves […]
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Google Analytics: so much data!? What are the top 5 reports I should be running?
So you’ve designed and built a spectacular website. You are happy with the colours, fonts and how your products appear. But how do you know if your site is any good? This is made easy, in theory, with Google Analytics, which runs in the background of a website and offers a plethora of stats and […]
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