Having an online presence is crucial for any small business. Depending on which survey you read, between 60% and 95% of consumers google search for products or services online before they buy. So if you’re not showing up in their searches, you’re missing out on vital business. How do you fix this? Well, first, you […]
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Best practices for your next customer survey
A customer survey is a fantastic tool for making sure you keep up to speed with the wants and expectations of your target market, as well as exposing any areas of your customer service that you might need to improve. But have you ever received one that took so long to complete, or asked such […]
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Six free ways to find SEO keyword ideas
Search engine optimisation (SEO) is the science of making your website show up in your customer’s Google searches. Basically, it’s predicting what groups of words they’re most likely to search with and making sure those words show up in key areas of your site, like your headings, subheadings and body copy. There are plenty of […]
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What are the legal benefits and pitfalls of operating as a Sole Trader or a Limited Liability trading company?
Sole Trader vs Limited If you are thinking about starting a business or going out on your own, one of the first questions you need to consider is how you will structure your affairs. This is important as each carries a different set of legal and financial obligations which can affect how your company evolves […]
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Google Analytics: so much data!? What are the top 5 reports I should be running?
So you’ve designed and built a spectacular website. You are happy with the colours, fonts and how your products appear. But how do you know if your site is any good? This is made easy, in theory, with Google Analytics, which runs in the background of a website and offers a plethora of stats and […]
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