Marketing – How to identify your target market

Marketing your small business is essential to help it grow and thrive. But unless you target your marketing at the right audience, it’s not likely to be effective. You can spend a lot of money getting your message out to the general masses. However, you’ll maximise your return on investment if you tailor your advertising […]

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What is SEO?

Every heard of SEO? How often do you go beyond page one of the search results when you Google something? Do you ever make it past page three or four?   An old internet joke suggests the best place to hide a dead body is on page two of Google’s search results. Hubspot’s research seems […]

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Why does my website keep crashing?

There’s nothing more panic driving than when you find out your website is crashing. In today’s age of high-speed internet and ever-improving technology, online customers expect a lot from your website. They expect it to be attractive, they expect it to be responsive, they expect it to be fast, and at the very least, they […]

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Why should I use a custom email address?

Emails, more specifically custom email is a key tool for running your small business. From receiving and answering customer enquiries to sending out invoices, receipts, newsletters, and promotional messages, email is integral to your everyday functions. However, emails are more than just a way to communicate. It’s also an important element of your brand identity. […]

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