Sole Trader vs Limited If you are thinking about starting a business or going out on your own, one of the first questions you need to consider is how you will structure your affairs. This is important as each carries a different set of legal and financial obligations which can affect how your company evolves […]
Read MoreAuthor: Daniel Eisenhut
Google Analytics: so much data!? What are the top 5 reports I should be running?
So you’ve designed and built a spectacular website. You are happy with the colours, fonts and how your products appear. But how do you know if your site is any good? This is made easy, in theory, with Google Analytics, which runs in the background of a website and offers a plethora of stats and […]
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Five common mistakes to avoid when starting a small business
Starting a small business can be exciting, challenging, and terrifying in equal amounts. After all, success is not assured – the Ministry of Business, Innovation & Employment data shows that only 37% of the single-person businesses started in 2010 were still operating in 2016. While there is no perfect recipe to make your new business […]
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Social media alternatives to Facebook, Instagram and Pinterest
Nobody can deny that social media is a phenomenon – according to datareportal.com, there were 4.33 billion global social media users at the start of this year. That’s more than 55 per cent of the world’s population. But while social media use is ever-growing, so is people’s dissatisfaction about how giants such as Facebook are […]
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Best practices for your business email name
Your business email address might seem like a fairly utilitarian thing, but it’s actually an important element of your branding and marketing. After all, email is probably your best way to communicate directly and personally with your customers, and (according to a Litmus-Fluent survey) the first thing that 42% of them will look at when […]
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