Deciding what to charge for your products or services is one of the most important decisions you need to make when running a business. Charge too much or too little, and you’ll either fail to attract customers or fail to turn a profit. In both cases, this could be a disaster. In this article, we’ll […]
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Email address and mailbox, what’s the difference?
You’d be hard-pressed today to find someone who doesn’t have an email address. Despite newer technologies vying for attention in the online workspace, 91% of organisations still use email for client communication, and 61% prefer it over other tools like Slack or Skype1. But how much do we know about how our email works? Here, […]
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How to start an online business with no money
We’ve all heard the online business success stories. Hewlett Packard and Google started in a garage. So did 42 Below Vodka. Great ventures often have humble beginnings and frugal budgets. So if you’re keen to start your own online business, don’t be discouraged by a lack of funds. It’s still possible to get up and […]
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What is backlinking?
When you start a website for your small business, you have one main goal – for people to visit it and to purchase your products or services, how does this happen? Backlinking. Google plays a big part in helping people find your site by displaying it in online search results. The art of making your […]
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How to obtain an existing domain name
There’s nothing worse than dreaming up the perfect name for your small business and then discovering that someone else already owns the associated domain name. When it happens, what are your options? You might be tempted to purchase the same name with a different extension (TLD) at the end. However, if there’s already an active […]
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