Setting up an online store is more complex than simply creating a website and displaying your products on it. You’ll need a tool that manages inventory, collects shipping information, applies discounts, processes payments, integrates with your CRM software, and so on. Thankfully, there’s a wide range of eCommerce solutions available to help you run your […]
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How to get user-generated content
User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
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How to offer online consultations on your website
Online consultations are no longer just a thing of the future. One silver lining to come from the last couple of years is that people have become much more comfortable meeting virtually. If you run a consulting business, this is good news. Whereas before, your reach may have been limited to local customers and in-person […]
Read MoreHow to find content ideas for your small business website
The importance of good content cannot be underestimated when creating or upgrading your small business website. For a start, content plays a huge part in search engine optimisation (SEO), helping search engines decide who to send your way. Once people have arrived at your site, your content convinces them to buy from you. And if […]
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Should I outsource my website or go DIY?
In New Zealand, DIY is part of our DNA, but does that count when building a website? Since wartime, when resources were scarce and importing something took months, we’ve been a nation willing to roll up our sleeves and cobble something together ourselves. But is this the right approach when it comes to your small […]
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