Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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How to do a SWOT analysis on your business idea
SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them. Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]
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Five common mistakes to avoid when starting a small business
Starting a small business can be exciting, challenging, and terrifying in equal amounts. After all, success is not assured – the Ministry of Business, Innovation & Employment data shows that only 37% of the single-person businesses started in 2010 were still operating in 2016. While there is no perfect recipe to make your new business […]
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