Let’s be honest, in this day of technology security is important. When you own a small business, your website is your virtual “shop window”. Website is a critical component of your marketing strategy and a vehicle for your brand. You don’t want anything on it to discourage potential clients. It can be concerning to be […]
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Is letterbox marketing still effective in 2021?
For decades, sending printed material through the mail has been a popular form of marketing for small businesses. You’d think that the rapid rise in digital communications would have rendered snail mail marketing obsolete – but has it? Actually, research shows that direct mail marketing performs extremely well. In the US, the Data and Marketing […]
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Why isn’t my website showing up on Google?
Having an online presence is crucial for any small business. Depending on which survey you read, between 60% and 95% of consumers google search for products or services online before they buy. So if you’re not showing up in their searches, you’re missing out on vital business. How do you fix this? Well, first, you […]
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Best practices for your next customer survey
A customer survey is a fantastic tool for making sure you keep up to speed with the wants and expectations of your target market, as well as exposing any areas of your customer service that you might need to improve. But have you ever received one that took so long to complete, or asked such […]
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Five easy and free ways to see what your competition is doing
Whatever business you’re in, the chances are high that there are other businesses out there selling the same product or service as you. So how do you stand out from the crowd? To have a point of difference, first you need to know what your competitors are up to – and there are plenty of […]
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