Deciding what to charge for your products or services is one of the most important decisions you need to make when running a business. Charge too much or too little, and you’ll either fail to attract customers or fail to turn a profit. In both cases, this could be a disaster. In this article, we’ll […]
Read MoreCategory: business
How to start an online business with no money
We’ve all heard the online business success stories. Hewlett Packard and Google started in a garage. So did 42 Below Vodka. Great ventures often have humble beginnings and frugal budgets. So if you’re keen to start your own online business, don’t be discouraged by a lack of funds. It’s still possible to get up and […]
Read More
What is backlinking?
When you start a website for your small business, you have one main goal – for people to visit it and to purchase your products or services, how does this happen? Backlinking. Google plays a big part in helping people find your site by displaying it in online search results. The art of making your […]
Read More
What is website security? Why does my website say it’s not secure?
Let’s be honest, in this day of technology security is important. When you own a small business, your website is your virtual “shop window”. Website is a critical component of your marketing strategy and a vehicle for your brand. You don’t want anything on it to discourage potential clients. It can be concerning to be […]
Read More
Is letterbox marketing still effective in 2021?
For decades, sending printed material through the mail has been a popular form of marketing for small businesses. You’d think that the rapid rise in digital communications would have rendered snail mail marketing obsolete – but has it? Actually, research shows that direct mail marketing performs extremely well. In the US, the Data and Marketing […]
Read More