Email marketing is a valuable method of connecting to your customer base and growing your business. It’s affordable, tends to generate better results than other forms of marketing, increases engagement and retention, and improves brand awareness. Before you can undertake any email marketing, you need a customer mailing list. However, in New Zealand, you can’t […]
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Do I need to register for GST?
GST is a tax that’s added to most goods and services sold in New Zealand. It was introduced in 1986 at a rate of 10% as part of the “Rogernomics” reforms under Minister of Finance Roger Douglas. The GST rate rose to 12.5% in 1989 and 15% in 2010, where it has remained ever since. […]
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The best video conferencing tools
With remote working becoming more and more popular video conferencing is becoming a must. It’s increasingly likely that not all of your team members will be in the office simultaneously. Getting everyone together for a staff meeting may not be as easy as it once was – unless you do it virtually. Thankfully, there are […]
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How to do a SWOT analysis on your business idea
SWOT your way to a better business. Launching a new business requires you to make a significant investment, both of your time and your money. The last thing you want is to waste either of them. Nobody goes into business expecting to fail, but success is often hampered by a lack of foresight and planning. […]
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Marketing – How to identify your target market
Marketing your small business is essential to help it grow and thrive. But unless you target your marketing at the right audience, it’s not likely to be effective. You can spend a lot of money getting your message out to the general masses. However, you’ll maximise your return on investment if you tailor your advertising […]
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