User-generated content (UGC) is a catch-all term for when your customers talk positively about your brand on social media. It might be in the form of an Instagram post or reel, something they’ve shared on Facebook or Twitter, a video on Tik-Tok, or a pin on Pinterest. The reason so many brands strive for user-generated […]
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How to find content ideas for your small business website
The importance of good content cannot be underestimated when creating or upgrading your small business website. For a start, content plays a huge part in search engine optimisation (SEO), helping search engines decide who to send your way. Once people have arrived at your site, your content convinces them to buy from you. And if […]
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